Airbnb referral program
Airbnb referral program became the world-renowned phenomenon in the world of word-of-mouth marketing. Its rules and workflow are known to be simple but effective and today we are going to recreate it with Voucherify👍
The key elements of the Airbnb referral program are as follows:
- a successful referral is counted after a reservation is complete, not after a referral code is used,
- both the referrer and the referrer are rewarded.
Voucherify can handle this workflow thanks to the double-sided referral program and custom events (customer actions not supported by default) that are going to act as triggers for the referrer's reward send-out.
Check out the program workflow ⬇️
What are we going to do? 🤔
- Create a custom event [check_out] to use in the referral program as our conversion event.
- Launch a double-sided referral program.
Create a new custom event 👷🏻
Go to Project Settings and Event Schema.
Click Add event definition and type in: check_out.
Hit Save to confirm the event creation ✅
Adding the event is half of the success as you need to also track this event on your website/app to let Voucherify know when this event occurs. Go here to learn more 💡
Launch a double-sided referral program 🔗
Go to the Campaigns tab → Create a New Campaign (plus) → Referral Codes.
In the first step, name your program and establish how many codes you'd like to generate.
Also, here you can play around with the code pattern and state the limit of code redemption (if any).
In the 2nd step, you should set the time frame of your program. Referral codes in Airbnb program are valid for a year after publishing ⌛
The third step is crucial as it is here where you can create the whole workflow of your program 🌊
We want to launch a double-sided referral program in which both a referrer and a referee are rewarded. The referrer is going to receive his/her reward when the referee performs the conversion event [check_out] whereas the referee is going to receive his/her reward at the moment of code redemption.
In the 4th step, select the rewards for a referee - 20 gift card credits.
Note: as you can see, we didn't have to launch a new gift card campaign as Voucherify has a built-in (predefined) gift card that is assigned automatically to all new customers uploaded to Voucherify.
Also, add a validation rule stating that the referral code is redeemable only once per customer to avoid fraud attempts 👮
In the next step, you will be asked to define the reward for the referrer that can have multiple tiers depending on custom conversion events or a number of referees.
First, name your tier and set the rewarding criteria - for us, it's the occurrence of the conversion event [check_out].
Next, choose a reward - 20 gift card credits 🎁
Last but not least, you can create notifications for customers about any changes happening in the referral program, such as receiving gift card credits because a friend of ours finished his stay 📮
And that's it! 🥳 You've just launched an Airbnb-like referral program 🏠
Now, all that's left is delivering referral codes to your customers. Go here to learn more about distribution.
Visit our blog to learn more about customer acquisition strategies ✍️