Simple geo-located coupon campaign

Geolocation allows you to tailor your coupon marketing strategy to customer's location 🌎

We wrote a whole post about it here 👍

With Voucherify you may launch a more precise geo-located campaign with real-time geo-targeting using integrations or static campaigns based on customer's country, city or postal code. 

This tutorial is going to show you how to launch a static product-specific and geo-located coupon campaign based on predefined customer location 🛰️

Geolocated campaign

What are we going to do? 🤔

  • Create a customer segment based on the country.
  • Create a coupon code for $20 off for customers who order a specific product.
  • Launch manual distribution for customers from Ireland.

What do you need?💡

Have a product in Voucherify that you'd like to offer only to a specific part of your customer base - we chose to add a limited edition t-shirt designed for St. Patrick's Day available only to our Irish customers ☘️

Go here if you'd like to learn more about adding products to Voucherify 🛒

Create a customer segment for Irish customers 🇮🇪

To create a segment go to the Customers tab and select proper criteria for your segment.

Creating a customer segment

First name your segment, then choose between static and auto-update segment*. 

What's the difference between static and auto-update customer segments? 🤔

In the case of the auto-update segment, as you will attract more customers, they will be automatically added to customer segments if they meet the segment's criteria; whereas the static segment remains the same and contains the customers selected from a list during its creation. 

We want our discount to be valid only for customers who are already on our list and we don't wish to extend the campaign to new Irish customers to control our budget. 

Then select the criteria of the segment: "Country is Ireland".

Hit SAVE and move on to creating a campaign ➡️

Create a coupon campaign 🛍️

To create a unique codes campaign, go to the Campaigns tab → Create a Campaign (plus) → Bulk codes campaign.

Launching bulk codes campaign

Start with providing general details on your campaign:

Program details

💡 We highly advise checking the Auto-Update option to that Voucherify automatically extends your campaign with new vouchers if you run out of the original pool of codes

Next, define the time limits of your campaign.

Defining the timeframe

Next, define the type and value of your discount:

Discount value

Go here to learn more on how to create time-sensitive vouchers

The 4th step of the coupon creation process is crucial as it is here where we're going to establish validation rules.

Move on to set up proper validation rules:

  • the coupon is available only to the given customer segment [Irish Customers],
  • the coupon is valid only if the customer ordered a particular product [St. Patrick's T-shirt].

Validation rules for Irish Campaign

💡Validation rules are an effective method to modify your campaigns. Visit this page to learn more about them and about the customization and security possibilities they offer.

Hit SAVE ✅ to confirm your validation rules after naming them.

The last step is to optionally add metadata to your campaign. Go here if you'd like to learn more about metadata and improved reporting it offers.

Well done👍Now, let us proceed with manual code distribution to our Irish clients ☘️

Send emails with discount coupons to your Irish customer base 📧

To create a distribution, go to the Distributions tab → Create Distribution (plus).

Choose Manual Message as we'd like to target only selected customers once. 

Go here to learn more about the differences between automatic and manual distribution 💡

Sending a manual message

Next, state what's the purpose of your messages. Our goal is to send unique codes from the campaign that we've created in the previous step (" St. Patrick's Special").

The goal of the message

In the 3rd step, choose a particular customer or a customer segment that you'd like to send a message to. In our case, it's Irish Customers. 

We also advise you to segment your audience based on marketing permissions to avoid spam report and privacy violations🔒

Go here to learn more about Voucherify and data security 💡

Choosing audience

In the 4th step, title your message. 

In the 5th step, choose your distribution channel (email) and design your message. 

You can choose between the default template and a configurable flyer with more customization options, such as colors, CTAs, social media buttons, and more. 

Go here if you'd like to learn more about Distribution Manager 💡

Here's an example of an email message you can create:

Example of an email message for Irish geo-located campaign

Confirm the distribution with SEND 🥰

Good job! 🥳 You've just launched a customer segment-specific coupon based on a predefined location 🌎

Please visit our Help Center to learn more about Voucherify and its features 🤓

Visit our blog for more ideas on incentive marketing:

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