BOGO promotion [different SKUs]

Buy-One-Get-One(-Free) is a great marketing strategy to encourage customers to make a purchase. There are countless variations of BOGO promotions out there, but today we are going to create a standard BOGO campaign in which you get one pack of dog food for free in addition to a standard order of dog food๐Ÿ•

What are we going to do? ๐Ÿค”

  • add a product to Voucherify [dog food]
  • create two variations [SKUs] of dog food
  • launch a BOGO campaign with validation rules

Add a product [dog food] ๐Ÿถ

To add a product go to the Products tab โ†’ Create a product.

The first step is to provide details of the product that you'd like to add - name, source id, and a price.

Bogo promotion - product details

The next step is to add product attributes - attributes allow you to create different variations of the same product. We want to create two variations of dog food - standard and free. That's why we named our attribute "price". Your attribute can be whatever you make it, e.g. if you offer t-shirts, you can create an attribute "size" and later on create different SKUs - S T-shirt, M T-shirt, XL T-shirt, etc. ๐Ÿ‘•

BOGO - Product attributes

In the last step, you may add optional metadata to customize the product even more. 

Save the product to confirm โœ…


Create SKUs ๐Ÿงด

In order to create SKUs, come back to edit the product.

Creating Skus for BOGO promotion

Create two SKUs - one "free" and one "standard", but keep the same price for both. 

Standard and free skus for promotion

Save the SKUs and move on to create a campaign โœ…


Launch a campaign ๐Ÿš€

1. To launch a campaign, go to the Campaigns tab โ†’ Create a campaign โ†’ Bulk Codes. 

Bulk codes campaign

2. Provide general details on your campaign - name, voucher count, code pattern (optional)

Go here to find some inspiration for naming your campaign.

Program details

3. In the next step, you may establish the optional time limitations on your campaign. It is also the right time to establish proper validation rules to launch a BOGO campaign and the value of your voucher (100%)

100% discount voucher

Customers' order needs to include the standard version of dog food and a free version of dog food. What's important is that the 100% discount is applicable only to the free version of dog food. 

Validation rules for BOGO campaign

4. Add optional metadata in the last step and SAVE your campaign โœ…

Good job ๐ŸŽˆYou've just launched a BOGO Campaign.

Now, all that's left is to send unique codes to your customers and inform them about your discount ๐Ÿ“ง 

Go here to learn how to do that ๐Ÿค”


Also, don't forget to check out our blog โœ๏ธ

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