Abandoned cart coupon

Sometimes things don't go the way we want them to and customers may leave your store before finishing the purchase 😥

To protect your budget against cart abandonment, Voucherify came up with a unique cart abandonment coupon campaign that aims to convince your customers to revisit your store and complete the purchase by offering them a discount coupon🛒

What are we going to do?🤔

We want to create an action-based distribution that automatically sends a coupon with a 5% discount to customers who abandoned their cart [custom event].

How are we going to do that?🤔

  • Enable tracking of a particular event on your website or app, see the developer reference.
  • Create a segment that collects customers who performed the given custom event.
  • Create a 5% off discount campaign.
  • Create an automatic distribution which sends a message every time a new customer appears in the segment.

Create a new custom event and enable tracking on your website/app 🔎

In order to create a new event, go to Project Settings, Event Schema and click Add Event Definition.  

Creating a new custom event

Name your event and then proceed to enable its tracking on your website/app. Go here to learn more💡

New event - cart abandoned

Create a new customer segment 🧔

Go to the Customers tab and create a new segment.

Our new segment is for those customers who abandoned the cart. It is also an auto-update segment which means that new customers will be added to this segment each time they perform the action specified in the custom event (cart_abandoned) 🛒

New customer segment

Click Add and Save to confirm the segment ✅

Unique codes for 5% off 💙

Go to the Campaigns tab and create a new Bulk Codes Campaign. 

Go here to find some inspiration for naming your campaign.

Bulk codes campaign

Follow this video tutorial to learn more details on how to launch your first campaign with Voucherify💡

Program General Information

We highly recommend selecting Auto-Update mode which will tell Voucherify to generate new vouchers if you run out of the original vouchers 💡

Decide on the timeframe of your campaign: start and end date, validity timeframe and even validity counter to increase a sense of urgency. 


Our vouchers are going to be a 5% discount. Go here to learn more about gift cards as vouchers 💡

Discount value

In the next step, establish optional validation rules. We've decided to make only customers from our "Cart abandoned" segment to be eligible for a discount. Moreover, to protect our promo budget, we set up a redemption limit to be once per customer 🚓

Validation Rules

Save the Campaign and move on to the Distribution ➡️

Set up automatic code distribution ✉️

Go to the Distributions tab and create a new distribution. 

Select Auto Messages as we want to send a coupon each time a new customer joins the "Cart abandoned" segment, i.e. leaves your store without completing the purchase. 

Distribution type - auto message

Next, select the purpose of your distribution - sending unique codes from Cart abandoned campaign ➡️

The purpose of the campaign

Our message send-out is going to be triggered by a new customer entering the "Cart abandoned" segment ➡️

Choosing audience

Remember that you can also divide your audience on the basis of marketing permissions.

Dividing audience based on marketing permissions

Next title and design your email message. Go here to learn more details.

Designed message

Great job! 🥳 Now each time a customer leaves a cart without completing the purchase, he/she will be automatically assigned to the "Cart abandoned" segment and sent an email message with a unique, one-time 5% discount code. 

Don't forget to visit our Help Centre to learn more about Voucherify and its features 🤩

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