Abandoned cart coupon
Sometimes things don't go the way we want them to and customers may leave your store before finishing the purchase 😥
To protect your budget against cart abandonment, Voucherify came up with a unique cart abandonment coupon campaign that aims to convince your customers to revisit your store and complete the purchase by offering them a discount coupon🛒
What are we going to do?🤔
We want to create an action-based distribution that automatically sends a coupon with a 5% discount to customers who abandoned their cart [custom event].
How are we going to do that?🤔
- Enable tracking of a particular event on your website or app, see the developer reference.
- Create a segment that collects customers who performed the given custom event.
- Create a 5% off discount campaign.
- Create an automatic distribution which sends a message every time a new customer appears in the segment.
Create a new custom event and enable tracking on your website/app 🔎
In order to create a new event, go to Project Settings, Event Schema and click Add Event Definition.
Name your event and then proceed to enable its tracking on your website/app. Go here to learn more💡
Create a new customer segment 🧔
Go to the Customers tab and create a new segment.
Our new segment is for those customers who abandoned the cart. It is also an auto-update segment which means that new customers will be added to this segment each time they perform the action specified in the custom event (cart_abandoned) 🛒
Click Add and Save to confirm the segment ✅
Unique codes for 5% off 💙
Go to the Campaigns tab and create a new Bulk Codes Campaign.
Go here to find some inspiration for naming your campaign.
We highly recommend selecting Auto-Update mode which will tell Voucherify to generate new vouchers if you run out of the original vouchers 💡
Decide on the timeframe of your campaign: start and end date, validity timeframe and even validity counter to increase a sense of urgency.
Our vouchers are going to be a 5% discount. Go here to learn more about gift cards as vouchers 💡
In the next step, establish optional validation rules. We've decided to make only customers from our "Cart abandoned" segment to be eligible for a discount. Moreover, to protect our promo budget, we set up a redemption limit to be once per customer 🚓
Save the Campaign and move on to the Distribution ➡️
Set up automatic code distribution ✉️
Go to the Distributions tab and create a new distribution.
Select Auto Messages as we want to send a coupon each time a new customer joins the "Cart abandoned" segment, i.e. leaves your store without completing the purchase.
Next, select the purpose of your distribution - sending unique codes from Cart abandoned campaign ➡️
Our message send-out is going to be triggered by a new customer entering the "Cart abandoned" segment ➡️
Remember that you can also divide your audience on the basis of marketing permissions.
Next title and design your email message. Go here to learn more details.
Great job! 🥳 Now each time a customer leaves a cart without completing the purchase, he/she will be automatically assigned to the "Cart abandoned" segment and sent an email message with a unique, one-time 5% discount code.
Don't forget to visit our Help Centre to learn more about Voucherify and its features 🤩
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